Melvin Feller MA Looks at Real Estate Mail Marketing With his Check is in the Mail Program

Melvin Feller MA Looks at Real Estate Mail Marketing With his Check is in the Mail Program

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skillset for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, Real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller is currently pursuing another graduate degree as an MBA.

Real Estate Mail Marketing by Melvin Feller MA

There are actually two engines that drive my personal real estate business as I continually ask myself these questions: Is this marketing technique geared toward finding a person with a problem or a property. I’ve found that I always look for people with problems and the properties come. Is this marketing technique significantly different from the next person? See, I am just not going to let myself be grouped together in the middle of the pack of other real estate investors. In this group at times, you will find everyone trying to sell the same flavor of ice cream: Vanilla! I like chocolate myself.

You want proof of what I am talking about? Open up your Sunday classifieds and just count how many “I Buy House” ads there are. Are you starting to see my point? The above #2 listed pulse check prompts me to do things smarter and more effective for bottom-line more sellers. This business is absolutely so much about marketing. In fact, if you are into buying and selling real estate for big profits, then your primary operating procedure should start and end with finding truly motivated sellers. Period!

If you are with me thus far then what I have stated is all in “theory” and sounds great, right? What you as an investor really need is not only to show you where the water is but also how to drink it. Let us get to some nitty-gritty details on exactly what I am getting to and want you to have a truly great opportunity to find more motivated sellers than you ever have. What I want to give you an overview of is what I call my “Check in the Mail” program. What does that mean? Well, I can assure you it is not about sending anyone money in the mail but making sure this happens:

Real Estate Mail Marketing by Melvin Feller MA

Your Letters Get Opened and Not Trashed

The potential seller turns into a motivated seller after receiving a check with their name on it. Complete instructions on how that seller can turn the check already in their hand into cash and real soon. There is absolutely something magically special to many, many potential sellers when they have a check in their hand with their name on it. About now you’re probably thinking that you’re not a billion dollar endowment fund to be throwing around money to get people to sell their house…..its not about that.

Real Estate Mail Marketing by Melvin Feller MA

It is all about marketing with a significantly different and highly effective approach that I’ve used with many direct mail targets. Here it is in summary what you should very much key into if you are really into big profits and many motivated sellers to choose from. I use Versa Check Form #1000 check stock that can be picked up at any Staples, Office Max or Office Depot. This is check card stock that has a blank check at the very top 1/4 portion of the page. The remaining part of the page is white and blank. That is the section of the check where I fully explain my marketing angle with all the seller benefit laden solutions why they should call me immediately.

It will probably take you some “tweaking” with a standard Word document but all the letters and numbers will match up easily. I just make the check out to them and having my name signed on the bottom. The amount of the check and is simply stated, “To Be Negotiated”. I always start the letter out, “This check and more could be yours.” Then the seller will read dependent upon the target market the written marketing of the text.

I use standard double window envelopes so the person can see the color of the paper. You know, that check color paper. They just have to open it because they were not expecting this money. Yes some people are a little “peeved” after opening the letter and “yes” it is a marketing ploy to get your letter opened but it works! I also simply stamp on the outside of the letter too “Check Enclosed!” in red ink. Costs about $15 to get one of these stamps set up from like Staples/Office Max.

Real Estate Mail Marketing by Melvin Feller MA

I have found that this technique works best on direct mail targets such as Absentee Owners, Code Compliance, Bankruptcy, especially Pre-Foreclosure. You need somewhat “softer” approaches in direct mail to probate and divorce situations so I would not advise it within those two areas. It is all about getting your letters opened to the target market you are mailing to. I simply do not have a response rate to report to you yet, but I can definitely tell a difference in recent months from deals coming my way.

This entire business in real estate is all about working smarter, and not necessarily harder. Time is the most important commodity you have as a real estate investor and this simple technique maximizes the best use of your marketing dollars and bottom-line the amount of time spent on putting those deals together for big paydays. Give this approach a try and starting getting your phone ringing off the hook with motivated sellers.

Melvin Feller Business Consultant, Business Owner, Melvin Feller ministries and MBA Graduate Student Candidate

Melvin Feller MA Texas and Oklahoma. Melvin Feller founded Melvin Feller Business Group and Melvin Feller Ministries in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.

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Melvin Feller

Melvin Feller

President of Melvin Feller Business Group With over three decades of executive coaching, speaking, and most importantly, real-life, in-the-trenches experience.