Melvin Feller MA Discuss Small Business Website Branding Tactics

Melvin Feller MA Discuss Small Business Website Branding Tactics

Melvin Feller is known as “The Entrepreneur’s Mentor” because Melvin walks his talk. Melvin Feller has been there and done that and more importantly, Melvin Feller knows how to transfer the skill set for success. This is main reason that he has been the sought after coach to hundreds of small business owners, entrepreneurs, Realtors, Real estate investors and service professional internationally. Melvin Feller’s main talent is to show you how the step by step process to build and enjoy a successful 6-figure plus business while having a balanced life. Melvin Feller maintains an office in Texas. Melvin Feller is currently pursuing another graduate degree as an MBA.

Small Business Website Branding Tactics by Melvin Feller

For small businesses, a thoughtful online presence can make all the difference in attracting new customers. A professional website will not only help you reach more people, it will make your business appear reputable and customer service minded. These days, customers are weary of businesses without an online reputation, and are less likely to take a risk on their products and services.

Getting your business online does not have to be expensive or difficult, but it does require proper planning and execution. The following steps will guide you through creating a website that resonates with your audience and helps drive your business.

Small Business Website Branding Tactics by Melvin Feller

Establish your brand.

Before taking action, take a moment to think about your brand. What value do you bring to your customers? Why should they choose you over your competitors? What are your company’s core beliefs? Just as you would not go on a date without proper grooming, you do not want to jump into creating your online business without establishing your brand.

Small Business Website Branding Tactics by Melvin Feller

Design your company logo.

Your logo is the foundation of your brand. It is the first thing that your customers will see when they visit your website, and it should reflect who you are, what your company stands for and how you are unique.

When designing your logo, keep it creative yet simple. Choose two or three colors that match the tone of your brand, and keep your company’s overall goal and direction in mind.

Add content.

Now that you have established your brand and designed your logo, you are ready to start adding content to your website. Describe your products and services, tell your company story and add images that are consistent with your brand. Do not forget that customers will be skimming your website for specific information, so keep your content short and simple.

Create links to social media platforms.

Once you have developed your website, you can branch out to social media platforms such as Facebook, Twitter and LinkedIn to attract a larger pool of customers. Add links to each of your social media profiles on your website, and be sure to post content regularly. Social media can be a game changer for small businesses, so take the time to learn how to leverage it properly.

Creating an online presence does take some time, but if you are intentional with each step, you will find that the payoff is well worth the effort.

Melvin Feller MA Business Consultant, Business Owner, Entrepreneur, Melvin Feller Ministries and MBA Graduate Student Candidate

Melvin Feller MA is in Texas and in Oklahoma. Melvin Feller founded Melvin Feller Business Group and Melvin Feller Ministries in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.



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Melvin Feller

President of Melvin Feller Business Group With over three decades of executive coaching, speaking, and most importantly, real-life, in-the-trenches experience.