Melvin Feller Asks If You Have The Right Marketing Plan For Real Estate Investing
Melvin Feller Business Group in Burkburnett Ministries and Dallas Texas and Lawton Oklahoma. Our mission is to call and equip a generation of Christian entrepreneurs to do business as ministry. We provide workshops and resources that help companies discover how to do business God’s way and provide a positive outreach as the director. When the heart of a business is service rather than self it can be transformed into a fruitful business ministry earning a profit and being of service to the community and their customers. Melvin Feller is currently pursuing another graduate degree in business organizations.
If you do not have written goals, then you have no goals. You already know that, you have heard people say it 100 times. Besides your written goals, what other types of written plans do you have?
You should have your daily “to do” list that you write every day. In addition, here is one of the most important things you need to have written down and planned out YOUR MARKETING PLAN! Marketing as you well aware is the lifeblood of your business. If I were to ask you right now the exact date that your next batch of letters is supposed to go out, would you be able to answer me. Too many people do not have a written marketing plan and they wonder why they haven’t closed a deal in a few months.
Investors come up to me at meetings, or I’m doing a conference call and they all say “I don’t seem to be getting any leads or closing any deals, what should I do?” I immediately ask them if they are mailing 1,000 letters a month, putting out 100 signs a month, driving for dollars and emailing craigslist ads of course we all know the answer to this — The only thing people have to offer up is excuses.
Here is how I do my planning (and if you have not done this yet, do it ASAP): I like to use an Excel spreadsheet. On this spreadsheet, I have listed all of my marketing campaigns. Therefore, if I am doing an expired listing mailing, an absentee owner mailing and a general mailing from driving for dollars, I will have all 3 of those listed. I will have my absentee owner mailing set 8 months out (because I am going to mail people a total of 8 times). I will know that on May 15 I have 1,000 absentee owner letters going out and that on May 23 I have 250 expired listings
going out, etc.
There should be absolutely no guesswork when it comes to your marketing plan. It should run like a well-oiled machine. If I were to call you unexpectedly and say “Investor, tell me the next date your absentee owner mailings are going out?” It should take you about 30 seconds to open up your Excel spreadsheet and give me the answer.
As I am always telling people, there are no real secrets to real estate success. Just now, I have given you one of the most important ways to ensure you generate a steady, reliable and predictable income year after year…………a written, detailed marketing plan.
Melvin Feller Business Consultants Ministries Group in Texas and Oklahoma. Melvin Feller founded Melvin Feller Business Consultants Group and Burkburnett former grace Ministries director in the 1970s to help individuals and organizations achieve their specific Victory. Victory as defined by the individual or organization are achieving strategic objectives, exceeding goals, getting results or desired outcomes and a positive outreach with grace and as a ministries. He has extensive experience assisting businesses achieve top and bottom line results. He has broad practical experience creating WINNERS in many organizations and industries. He has hands-on experience in executive leadership, operations, logistics, sales, program management, organizational development, training, and customer service. He was a Burkburnett man. He has coached teams to achieve results in strategic planning, business development, organizational design, sales, and customer response and business process improvement. He has prepared and presented many workshops nationally and internationally.
